CLEVER LITTLE BOX
- Shoebox redesigned -
STATUS
University Project
Team of 2
DURATION
4 months
2018
COLLABORATION
Puma
The Clever Little Box is a redesigned shoebox accompanying the launch of Puma’s recent new pair of shoes. This design offers a new box geometry differentiating itself from common boxes, while being more sustainable. Made from eco-friendly materials, it is adhesive free, consumes less cardboard per box and is less voluminous during shipments. In addition, an integrated handle makes the regrettable customary use of plastic bags avoidable. 
A shoebox among its peers
We started off this project by taking a look, analysing various shoeboxes and understanding the stakes. How were they made, how did the dieline look like, what was the size and volume, was there any particular features? Fun fact, Puma had already launched an innovative shoebox in 2010 called the Clever Little Bag. However, it didn't last long and disappeared from stores due to several structural and logistical problems. 
All work © Philippe Garaude 2020