I had the chance during my internship at Unistudio to work on a large-scale project for the Galeries Lafayette, a premium French retail store. It wanted to fundamentally reinvent customer experience, to offer an innovative and emotional way of shopping in their new store located at 60 Avenue des Champs Élysées.
The project of the smart hanger is a mix between a traditional item and a digital assistant. Clients will be able to verify sizes, availability, price and having selected one or several clothing items while browsing, it will directly livered to the fitting room. Thse tasks being handled by the hanger, sales assistant will become personal stylists, being in charge of advising and counselling customers.
I had the opportunity to work on several steps of the project and see it evolve, from early workshops where the boundaries still had to be explored until the validation of a precise concept by the Galeries Lafayette team. The project has been unveiled with the official opening of the store end of March 2019.